Of broomsticks and bikes
April 23, 2013
With a promise of transforming Los Angeles tourism, The Wizarding World of Harry Potter is coming to Universal Studios as part of the company’s $1.6 billion expansion of its theme park and backlot. But there’s another attraction coming, too—with a constituency as fanatical as any Hogwarts crowd.
In a deal pushed and brokered by Los Angeles County Supervisor Zev Yaroslavsky, NBCUniversal has agreed to put $13.5 million into an effort to revitalize the Los Angeles River and complete a miles-long stretch of the river bikeway. And while the price-tag may seem small compared to the giant numbers behind the Potter venture and backlot expansion, it promises to be just as transformative in the worlds of alternative transportation and river restoration.
“It’s huge,” said Eric Bruins, planning and policy director for the Los Angeles County Bicycle Coalition. The development of the Los Angeles River and bikeway, he said, “creates a place where families can go and step away from the city while still being close to home.”
The recreational and commuting potential of the existing Los Angeles River Bikeway has been undermined by a nearly 6.5 mile gap between Griffith Park and Studio City. In negotiating a development agreement with NBCUniversal, Yaroslavsky pushed the company to focus its “community benefits” efforts on completing that vital stretch of the bikeway—despite the entertainment conglomerate’s earlier resistance to the idea.
“This project presented a singular opportunity to ultimately create a seamless bikeway from Long Beach to the San Fernando Valley,” Yaroslavsky said Tuesday prior to the board’s unanimous endorsement of the company’s “evolution plan.” “A big gap in this dream was the segment adjacent to NBCUniversal. Both the county and NBCUniversal seized the opportunity to solve this problem. Thanks to all involved, we can now look forward to planning and constructing the next generation of bikeway for our region.”
NBCUniversal has agreed to provide Los Angeles County with funding to fully complete an initial leg of the bikeway between Griffith Park and Lankershim and Barham boulevards, near the Universal Studios backlot. The remaining amount of the $13.5 million would then be used for the planning, regulatory and construction needs for the remaining stretch to Whitsett Avenue in Studio City. The company also has agreed to build a nearly 1-acre trailhead park along the river.
Among the groups who’ve long pushed for the expanded bikeway was Friends of the Los Angeles River. Its founder and president, Lewis MacAdams, applauded NBCUniversal’s “unprecedented generosity.” The cooperation between Universal and the environmental community, he said, “has set a very high bar for the rest of the media companies that line the banks of the river’s ‘Studio Stretch’ in the years to come.”
The Los Angeles River Revitalization Corp. also was instrumental in the public-private coalition that led to the unprecedented funding by the studio, which has been located along the concrete-sided waterway since Hollywood’s earliest days of filmmaking. The non-profit organization’s executive director, Omar Brownson, called the proposed bikeway extension the “cornerstone for the connectivity for all 51 miles of the L.A. River.”
But just as important, he said, the entertainment company’s involvement also sends a powerful message about “how we see and invest in our river. For a long time, it was looked at as a liability. Now people are looking at it as an asset.”